Online Services Delivered by NTO Portals: A Cross-Country Examination

Among the Destination Management Organizations (DMOs), prominent is the role of the National Tourism Organizations (NTOs1) in marketing a destination at a national level. Prior to the Internet era the DMOs have been rather passive and limited to the distribution of printed tourist promotional material on demand (So and Morrison, 2004; King, 2002). However, the adoption and the diffusion of e-commerce applications have provoked unprecedented changes (Wöber, 2003). All European Union (EU) members have invested in the development of websites with different levels of interactivity (Morgan et al., 2002). Essentially, these portals undertake the management of “content information” relating to a tourist destination, arriving from a wide variety of different sources ABSTRACT